Social media and digital marketing have made it possible for businesses to connect with consumers in ways that marketers of even just a decade ago could have never imagined. Staying on the cutting edge of the latest and greatest marketing tools is a must in today’s ever-changing society. Many big brands know that being one of the first to utilize a new successful marketing technique can put you light years ahead of competitors.
Typically, if you wait for a new technology to be adopted by the masses, you have missed the boat as the early adopters have already capitalized on the latest marketing tech and moved on to the next big thing. Wouldn’t it be nice to be one of those early adopters? You can with chatbots!
Chatbots are slowly working their way into social media and websites with a heavy emphasis on increasing revenue without the hassle. In fact, studies suggest that by 2020, 80% of businesses will adopt chatbot technology! Why wait? You can start reaping the benefits of a chatbot today. Here are the top 10 reasons your business should be using a chatbot.
People Prefer It
Consumers have shown a preference towards using messaging as a preferred method of communication. Where text messaging once reigned king, the Facebook messenger and website messenger platforms are now commanding a lead. Consumers LOVE CHATBOTS because they provide an easy way to skip complicated answers and get straight to the information that they want. In fact, chatbot messages have a higher open rate than email.
Unlike email or text messaging, the chatbot can answer common questions immediately. They can suggest specific products based on specific needs, answer FAQs and even be used as a lead generating or appointment setting platform.
As most businesses know, one of the hardest things to do is to get a consumer to engage with a brand. Engagement historically leads to increases in sales volume and higher customer satisfaction. However, many companies struggle to find a suitable way to actively engage with their end users. Chatbots make this process simple! Chatbots can utilize images, videos and witty replies to keep consumers engaged with the brand in ways that were previously not possible.
Messenger Is Growing
While many companies have been leery of using Facebook Messenger to market to consumers, studies have shown that consumers are spending more time on Messenger than ever before. Therefore, it should come as no surprise that more and more businesses are utilizing messenger for consumer interactions.
Unlike most auto-responders, a chatbot can be personalized specifically for the user. Look at it like a “choose your own adventure” book. Consumers can easily navigate through the chatbot to get the information that is most important to them. This allows a much more personalized experience that email and text messaging cannot offer.
Increased Social Media Presence
Chatbots help boost your social presence. Whether you like it or not, you NEED a social media presence. Your chatbot will be an extension of the presence. Offering businesses the ability to educate, promote and build their brand on their social channels. Any marketing strategy without social media is simply not complete and a chatbot can help.
Get Better Consumer Data
One of the lesser known benefits of using a chatbot is the consumer data it provides. In marketing, consumer data can ensure your marketing plan is a success, or seal its fate as a failure. Therefore, it is important to have quality data to work with. Chatbots make this possible! A chatbot can get customer insights like user location, type of device, and browser which helps in personalizing your marketing strategy. Chatbot marketing helps increase user engagement and acquire new customers all while gathering precious consumer data for your business.
Bot analytics provide brands an opportunity to go even deeper into their data analysis. Brands can take strategic as well as tactical decisions based on the analytics derived by bots. The analytics will provide a complete picture of their customers. Unlike some other third party platforms, Chatbots interact with customers in real time.
Payments Can Take Payments
Many businesses are unaware that chatbots can actually take payments for them. Many consumers prefer a less stressful sales experience and want to be able to make payments seamlessly. You chatbot can make it possible to accept payments and process orders all through the messaging platform.
Nurture Your Leads
No matter what industry you are in, chances are you could use some more leads. Chatbots are an exceptional way to get leads without putting a lot of pressure on the consumer. Not only can the chatbot get leads for you, it can actually qualify leads as well. The chatbot can collect specific information from consumers such as location, gender, interests, product likes and dislikes to pre-qualify leads before they ever even hit your inbox. Never waste your time on unqualified leads again by utilizing a chatbot!
Similarly, you can nurture your leads even if they don’t follow through with providing a phone number or email address. Chatbots are great for re-engaging customers that would have initially dropped off.
Sometimes consumers want to talk at odd hours, but most businesses can’t staff 24/7 sales staff. Fortunately for chatbot users, the bot never sleeps. Your chatbot can run 24/7 doing all the lead building, customer nurturing and question answering for you (while you sleep soundly in bed knowing your customers are being taken care of).
While most chat communications are initiated by users, did you know that the chatbot can initiate conversions as well? Users can sign up for chatbot notifications that allow bots to communicate with the user on an ongoing schedule. A bot can update the product features, maintenance messages, and product usage statistics to its users to keep customers updated about their brands.
The bot can also be utilized in Facebook ads, speaking directly to the product promotion or service.
These are just the tip of the iceberg for what a chatbot can do for your business. Contact us today to learn more about our innovative chat technology.