With the increasing popularity of chat-based messaging apps like Facebook Messenger, Slack, and WhatsApp, chat bots have become an important asset in any digital marketer’s toolbox. Already, developers are making bots to replace or supplement customer service teams at large companies, and entrepreneurs are experimenting with ways to engage potential customers via chat rather than other means of contact. If you haven’t already incorporated chat bots into your marketing strategy, it may be time to start planning how you can do so in the future. Chatbots are our specialty, so in this blog we are going to start our chatbot blog series.

What is a ChatBot?

A chatbot is a program that a potential customer interacts with. It’s able to gather information from users and then respond through either your SMS or Facebook Messenger. Chatbots can perform a wide array of tasks, including providing customer service, looking up inventory items, and answering simple FAQs. Chatbots are a great way to provide personal feeling results to interested customers.

With tools like Slack, Twitter, and Facebook’s Messenger, more companies turn to interactive conversational messaging for their businesses. Some use it to replace phone calls or e-mail; others use it as a marketing enhancement. Companies can now communicate directly with customers on platforms like Facebook, and get closer to a sale by narrowing down what the customer wants through chat. This is changing how brands market themselves in a big way.

How Can They Help You?

There’s a lot of hype about chatbots – But how can they help you?

In reality, chatbots represent a massive opportunity for both businesses and consumers alike. With messaging apps accounting for most of all time spent on mobile phones, Chatbots are an incredible tool to leverage in your marketing efforts. They aren’t going anywhere anytime soon. What’s more, 94% of Millennials prefer to communicate through messaging apps rather than any other form of communication. Chatting with a customer through messenger provides a more personalized experience, and solicits more responses from the younger generations.

Simply put: Chatbot Messaging is here, and your business needs to use it.

Where Can I Learn More?

Chatbots are designed to streamline communication between companies and customers – if you are interested in learning more about how this can push sales for your company, we can help!